Friday 9 October 2015

Music Video Directors


The auteur theory, holds that the director, who oversees all audio and visual elements of the motion picture, is more to be considered the “author” of the movie than is the writer of the screenplay.

Nigel Dick
Nigel Dick was born in 1953 and is an English music video film director. He directed the Band Aid video 'Do They Know It's Christmas' as well as over 500 music videos
One of Dick's first music videos was 'Shout' by Tears for Fears in 1984. This video included many beautiful shots of scenery, including Durdle Door in Dorset. The singer was included in most of the shots, standing in front of the scenery or layered on top of shots. He also included several shots of the bands instruments as is a typical convention of a rock music video.
He then also had several people join in for the end of the music video to dance to the music. They seem to be random people. This could be to make the audience feel more involved with the music as they can relate to the people on stage as they represent the target audience.








He then also directed Britney Spears' 'Oops!... I Did It Again' in 2000. This video was very He then also directed Britney Spears' 'Oops!... I Did It Again' in 2000. This video was very different to his earlier ones. This video was mainly based on choreography as Britney Spears bases her videos off dancing and wearing tight clothing, using her sex appeal to attract her audience. Several shots were very artistically framed, but were no longer based on scenery as it was in 'Shout'.



Chris HopewellChris Hopewell is a English Music Video Director. He is not very well known but has created, what I believe to be, some very effective music videos. His video for Radiohead's 'There There' received an award for Art Direction at the TV Video Music Awards in 2003. His videos take on a more cartoon-like theme with choppy shots and dramatic use of lighting in a dark setting.

'There There', by Radiohead, was referencing the song from episode two of the British children's television series, Bagpuss. This makes this a surreal reference music video, as there are many scenes of small woodland animals living human-like lives, such as the two cats getting married. As the singer travels through the woods, the scenery gets lighter as he reaches a clearing where a golden jacket is hanging from a tree. He puts on the golden jacket along with a pair of shoes that he found within the tree and awakens the crows which chase the singer through the woods, until his shoes fall off. As his feet hit the ground, they turn into roots as he begins to transform into a tree which the crows sit on. The camera pans down to show the singers face trapped, screaming within the tree.
The entire sequence was filmed at one-quarter regular speed to make it look jumpy, creating a rather unrealistic effect whilst giving it an eerie atmosphere.
Hopewell also increased the contrast in his videos by having a dark setting and using bright shots and items to counter this. Throughout most of the sequence, the singer is surrounded with golden tinted woodland, unlike the bright golden settings with the woodland animals and the bright clothing that the singer takes from the tree.





'You're gonna go far kid', by The Offspring, was filmed in a very similar fashion, with an old film overlay giving it a vintage effect. This music video was based on Lord of the Flies and punishing those who are greedy. It also has a surreal theme as a plant goddess appears to give the peasant a magical guitar, allowing him to play and heal others, earning him lots of money, which he spends on himself, getting into more extravagant venues to earn more money, until his guitar is taken away from him for his selfishness. The video also holds Hopewell's signature jumpy shots by using a lower speed when filming. The video also remains dark throughout until he plays for the rich. There are dramatic contrasts between the dark and golden objects, such as the guitar and the money, linking the colour with what is deemed expensive or unique. This helps to create a very unusual effect that can be very eye-grabbing and creates an eerie atmosphere.

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