Music Advert Analysis

Here is an advert in a poster formate for the band Mumford and Sons album 'Sigh No More'. The general style of the advert portrays the 'fool rock' genre of the band which therefore portrays the style of the music from the album. For example, a key part of this advert is the four images that take up the main bulk of the advert. These images consist of four boxes that feature each of the four band members, which shows the identity of each of the band members. The setting and style of these photographs is typical of the folk genre as they are very 'nature' looking and have a vintage twist to them which creates the typical relaxed happy atmosphere that folk artists and their music try to portray. This is because these four photographs were clearly taken in some rural setting, as there are open fields with the sun glowing low in the sky. Also the folk genre is portrayed by he actual style of the photographs as they have a vintage feel to them with the aged look and corner tabs make them look like they were taken with a old polaroid camera. The photographs also feature each of the bands instruments that they play, which again are typical of the folk genre and also help readers who may be non-fans understand the group more.  

Other aspects of the advert is, of course is the name of the band. This is a key aspect that must be clear on music magazine adverts as it must stand out to catch the readers attention and also so that people know who the group actually are. This advert has done this by using the contrast between the white text and black background to naturally make the text stand out. All the text in the advert is in white but the band name and album title are much larger, with the bands name 'Mumford and Son' in a different font, as these are the most important factors in the advert. Another thing to mention would be that Mumford and Sons are a folk rock group which means they have elements of both genres in their music. The advert reflects this as it not only has the typical folk feel to the photographs but also a rock feel to it as well due to the black background, as black is very commonly used and associated with rock music. 

The advert has a very minimalist feel to it as there is a small amount of text which is effective as the readers are focusing on the points that matter. These points include the the three single names that feature in the box, which will attract people who may know the songs but no the group, the two record company names and logos at the bottom of the advert, to advertise the record labels, and also a review from a top music magazine company which attracts audiences with the good reviews.