MTV

MTV is an American satellite television channel which was launched on the 1st of August 1981.

The original purpose of the channel was to play music videos guided by television personalities, who are also known as 'video jockeys'.

In its early stages MTV had a target audience of young adults, however this has now changed and is now targeted at adolescence and teenagers.

The concept of a music video has been around since the early 1960's.

MTV's original slogan used in 1981 was, “You’ll never look at music the same way again”.

MTV was launched to be 'music television', which meant they played music 24 hours a day, seven days a week. However, this has now changed and MTV no longer plays music videos 24/7 and shows many programmes such as reality shows like 'Jersey Shore'. But people can now watch music videos on demand at MTV.com.

The first ever music video to ever play on MTV was the song 'Video Killed The Radio Star' which is well remembered as being the first video shown, which was at 12:01am on 1st August 1981 in America.


MTV, now has more than 340 million viewers worldwide, and reaches 440 households globally.