Michael Jackson started of his career in 1964 as part pf the Jackson 5, with his other four brothers, and then started his solo career in 1971. In the 1980's he became a dominant figure in pop music.
Michael Jackson's music videos were said to have broken down racial barriers and also said to have transformed the music video into an art form and a promotional tool. Some examples of these would be his songs 'Beat it', 'Billie Jean', and 'Thriller'. At the time of these songs the relatively new music channel MTV was said to have shot to fame due to the popularity of Michael Jackson music videos.
Through Michaels stage and music video performances Michael Jackson made many complicated dance techniques, such as the robot and the moonwalk popular and also gave these techniques their name. Michael Jackson's distinctive sound and style has influenced many artists over the decades.

As well as being known as the king of pop, he was also referred to as the king of music videos. It was said that he turned the music video into a art form and also a promotional tool through he way he used complexed storylines, dance routines, special effects and famous cameo appearances. Before Thriller Michael Jackson struggled to receive coverage on MTV, which was supposedly due to the fact that he was African American. The popularity of his music videos helped to make MTV well known. Short films like Thriller are still considered as being unique to Michael Jackson. However, dance sequences that were used in music videos such as 'Beat it' have had a big impact on many music videos and have tried to be copied many times. The famous Thriller dance which features in the music video has now become a part of global pop culture. The Thriller short film raised the bar for music videos, and is the most successful music video ever according to the Guinness World Records.

In 1988 Michael Jackson received the MTV video vanguard award and in 1990 he won the MTV video vanguard artist of the decade award, due to his achievements as these awards are also reefed to as the 'life time achievement award'. From 1991 and to this date the award has been renamed the Michael Jackson Video Vanguard Award.
Remember The Time had a big production and became one of his longest music videos. This music video was set in the ancient Egypt and featured ground breaking visual effects. Ira Robbins from Entertainment Weekly described the video as being a "gorgeous ancient Egyptian extravaganza". Remember The Time was marketed as a short film and featured stars such as Eddie Murphy. Michael Jacksons record label released clips and also released behind the scene clips of the making of the music video.
Michael Jacksons Scream, gained 11 MTV music video award nominations in 1995. Scream won the Best Dance Video, Best Choreography and Best Art Direction. A year later the video won a Grammy for Best Music Video and also the Guinness World Records listed it as the most expensive music video ever made , as it had the cost of $7million. Also Michael Jacksons song Scream holds the Guinness World record for the longest music video, as it is over 38 minutes long.
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